San Francisco sees boom in tech workers

By Mike Swift, 11/08/2010

Mercury news

San Francisco has the Golden Gate Bridge, the fog and the tourists. And increasingly, the city also has the geeks.

Just ask Harold Liss, a 26-year-old software engineer who walks three blocks through the Mission District each morning to catch the Yahoo shuttle bus to Sunnyvale, passing knots of other tech workers waiting to catch private shuttles south to Google and Facebook.

"I wanted to live in the city," said Liss, who believes the corporate bus systems at Yahoo and other Silicon Valley companies are "absolutely" helping to fuel a growing population of computer workers in San Francisco. "There is more to do; things are walkable; you don't need a car. There is a lot of great food, a lot of good parties, and you have everything you need in a really small area."

San Francisco's population of computer workers has boomed in the past four years, a Mercury News analysis of census data shows, with the city adding more resident computer workers even than much larger Santa Clara County, the heart of Silicon Valley. Newly released data show that San Francisco gained about 8,600 computer workers from 2005 to 2009, a 51 percent jump, compared with a 7,300-person, or 12 percent, increase in computer workers living in Santa Clara County. The data count workers where they live, not where they work.

With about one in 12 adult residents working in computer-related occupations, Santa Clara County has by far the highest concentration of computer workers in California, and among the highest in the nation. And as companies like Google, Facebook and Cisco Systems add jobs in the valley, that isn't likely to change anytime soon. Among U.S. counties, only much larger Los Angeles County and somewhat larger King County, Wash., the home of Microsoft, have more computer workers than Santa Clara County, 2009 census data show.

"Look at Facebook, they could they have gone to San Francisco. But they came to Palo Alto, to the valley, to flourish," said Phil Mahoney, executive vice president with Cornish & Carey, broker for Moffett Towers, which has struggled for tenants in the down economy.

"There is still a very small fraction of the (tech) employment that's in SOMA, versus the valley as a whole," Mahoney said, referring to San Francisco's South of Market Area. "Just one street in Sunnyvale has pretty much the total employees that the city has, and that's Mathilda Avenue," with the headquarters of Yahoo, Juniper Networks and NetApp.

But with the fast growth of San Francisco-based social networking companies like Twitter, Zynga, Yelp and a host of startups, and the free bus networks operated by big companies that allow tech workers to live in the city and commute painlessly to Silicon Valley, San Francisco now has the third-highest concentration of computer workers among California counties.

Some companies see a San Francisco address as a growing advantage in the cutthroat competition to lure engineering talent, if only because more of that talent now resides in the city. Zynga, the software gaming company that makes the wildly popular "FarmVille" and other social games on Facebook, tripled in size to 1,200 employees in the 12 months preceding September. Citing San Francisco's "unique ability to attract the combination of top creative and tech talent," Zynga recently signed a lease for 270,000 square feet of space in SOMA.



"We think it's going to speak much more to the culture at Zynga than being located someplace less exciting," said Dave Wehner, Zynga's chief financial officer, adding that "being in San Francisco is a differentiator" in the intense competition to recruit talent.

Google's free private buses transport an average of about 2,000 riders a day, up from about 1,200 daily riders in 2007. The Google Shuttle delivers Googlers to Mountain View from San Francisco, and as far north as North Berkeley, as far east as Pleasanton and as far south as Santa Cruz.

Yahoo's buses prowl through the Mission District and a number of other city neighborhoods, pulling over every 10 blocks or so to ingest clusters of workers waiting on the sidewalk, before turning onto Highway 101 and motoring to Sunnyvale. Like Google's buses, the Yahoo buses run on biodiesel, giving environmentally conscious employees another reason to feel good about their commute, besides comfortable seats, the cup holders and the Wi-Fi.

The Yahoo shuttles transport about 225 San Franciscans each day, starting pickups as early as 6:08 a.m. Facebook does not disclose the number of San Franciscans its shuttle delivers to the company's office in Palo Alto, while eBay's private shuttle delivers about 150 workers a day to San Jose.

Liss said there has always been a tech presence in his 31/2 years in San Francisco. But he's noticed it a lot recently, such as his recent birthday party that drew people who work at Google, Twitter and Yahoo.

"I think the growing trend is to live and work in the city, if you can," Liss said of San Francisco's tech presence. "It's definitely a growing, homogeneous social circle."